Previously in the United States, there were certain states in which bets were heavily restricted, thus the only way to bet was through mafias, illegal businesses or going to other states, for the most anxious bettors. All this generated some decline in the numbers and loads of bets at a general level. All this has been improving because many of these states have begun to remove the laws that prevented bets.
With the lifting of anti-gambling laws, many states began to reactivate their bookmakers and everything related to betting in their different streets and avenues increasing the amount of general bets, particularly those of the NFL, one of the bettor’s favorite sports in USA. SO the NFL has seen growth as an outcome of this sports betting legalization, as we elaborate bellow:
When the bet is open many more states, betting companies of these states would be giving more money to the league, because they must purchase the rights to use their name in certain kinds of advertising. So this means an instant increase in profit for the NFL.
The NFL being one of the richest leagues in the world, has different sources of income, such as advertising, television rights and the sale of players, and now the bets in states where they were previously prohibited, are added to the list.
Fans are one of the main sources of income for the NFL, because they make everything work and the entire sales system and equipment depends on them. The fans play a very important role in the finances of the league, simply because they are the ones who bet in this case, without them, the bets would not work and there would be no profits to be made out of bets.
Another thing that the fans do is that they buy T-shirts, accessories, souvenirs, among other things, that usually generate income for the teams and the league in general. Really, what would any sport be without their fans?
Although it is believed that television and betting are completely unrelated, this couldn’t be further from the truth, given the fact that many television channels offer their services to place the signals in certain bookmakers, as they are interested in certain exclusivity. Some sites offer bets along with the services of playing matches live in their different venues, which lets customers and fans bet and watch the game at the same time.
All this helped open gambling houses in some states, thanks to the pressure generated by the league and the fans to revoke these laws. Their goal was finally achieved, and now the NFL can even profit from TV.
These three important points helped the NFL generate more revenue, thanks to the revocation of the laws that prevented organized and adequate betting in certain cities. TV transmission and branding rights help fund the necessary fees for gamble to be paid to the league and function as an income.
The fans help as well, because they keep all the engines moving, they contribute money and television makes it all go further as well as the exclusivity that’s paid to certain betting houses.